Con Cưng – Vietnam’s Leading Mom & Baby Retailer
Con Cưng – Vietnam’s Leading Mom & Baby Retailer
🚀 Con Cưng Quick Facts 2025
Founded: 2011
Store Count: >1,200 (2025 est.)
Total Funding: $90M+
Annual Revenue: $500M+ (2023)
Market Share (mom & baby retail): 62.3%
Users: 9M+ households
- Leading omnichannel retailer—1,200+ stores, e-commerce, delivery in under 1 hour nationwide
- 62.3% baby retail market share in Vietnam (milk/diaper up to 70%)
- Served millions of Vietnamese families, trusted top-of-mind brand nationwide
- Received $90M investment from Quadria Capital
- Pioneering retail technology, automation, supply chain management in Vietnam
Con Cưng is Vietnam’s largest, fastest-growing omnichannel retailer for mothers and babies, providing high-quality, affordable products and innovative shopping experiences for over 9 million families. With an unrivaled store network, dominant market share, and a future-proof supply chain, Con Cưng leads the transformation of retail in Vietnam.
Overview & Mission
- Company: Con Cưng Joint Stock Company (JSC)
- Industry: Mom & Baby Retail, E-commerce, FMCG
- Mission: Deliver safe, innovative, affordable products and services to mothers and babies across Vietnam
- Vision: By 2030, every Vietnamese parent shops with Con Cưng for life’s most important moments
Market Pain Point
Problem: 70M+ Vietnamese consumers need trusted, affordable, safe, high-quality baby and mom products—facing market fragmentation, counterfeit issues, and limited rural access.
Con Cưng’s Solution: Build Vietnam’s largest last-mile logistics, digitally-powered retail chain (1,200+ outlets), strict quality control, supply chain transparency, and a data-driven loyalty program—making best brands accessible to every parent, everywhere.
Competitive Advantage
- Unrivaled distribution: 1,200+ stores and e-commerce serving 9M+ families
- O2O platform: Super app/website, seamless shopping/delivery, loyalty programs (CRM 9+ million users)
- Category dominance: 62.3% market share in mother/baby, up to 78% in liquid baby formula, 71% in diapers (NielsenIQ 2023)
- Speed: 1-hour delivery in major cities/provinces, Super Center/Store model (up to 1,000m2)
- Product innovation: In-house R&D, exclusive local brands, global partnerships (Abbott, Vinamilk, Unicharm...)
Business Model & Revenue
- Omnichannel retail: Online + offline stores + express delivery
- Private label, exclusive SKUs, direct import and category management
- CRM-based upsell, personalized promotion, loyalty programs
- Brand partnerships (Abbott, VinFast, Bobby, Vinamilk, Glico, Unicharm...)
- Revenue (2022): >$500M, 70%+ compounding growth early years
Market Share Leadership (2023)
Vietnam Mom & Baby Retail Market Share (2023)
Growth & Performance Highlights
| Metric | Data |
|---|---|
| Founded | 2011 |
| Store Count (2025) | 1,200+ |
| Annual Revenue | $500M+ |
| Market Share (milk/diaper) | 62% (2023) |
| App/CRM Users | 9M+ |
| Annual Transaction Volume | ~30M+ |
| Funding Raised | $90M (Quadria Capital, 2022) |
| Major Partners | Abbott, Unicharm, Vinamilk, Mead Johnson, VinFast... |
Funding, Team & Investors
- Founder/CEO: Anh Tiến Lưu (Con Cưng Founder 2011, BKHCM Engineer, Retail Visionary)
- Key team: 1,000+ employees, innovation-driven leadership, <30s age="" average="" director="" li="" on="">
- Main investor: Quadria Capital (lead $90M round, 2022)
- Board/Advisor: Local & global retail, logistics, tech, consumer experts
Anh Tiến Lưu (center), founder/CEO, and the Con Cưng executive team
Achievements & Social Impact
- Top Vietnamese baby brand, serving 9M+ local families
- Key national supply chain/retail partner during COVID-19 lockdowns
- CSR: Billions of VND in baby formula, diapers, healthy food for communities and hospitals during crisis
- Award-winner: Leading Mom & Baby Retailer (multiple national recognitions)
- Support for healthy nutrition and safe child development in Vietnam
Exit Strategy & ROI Outlook
- Strong IPO readiness within 3–5 years
- Strategic M&A: global/SEA retail or FMCG giants (Dairy, Consumer, Retail, E-commerce)
- Opportunity for expansion to 2,000+ stores by 2028
- Brand retention, customer loyalty, best-in-class economics for retail
Risks & Solutions
- Retail downturn & margin pressure: Fast innovation, private label, O2O model, cost optimization
- Competitor: BiboMart, KidsPlaza, grow fast but less scale/digital
- Consumer spending cycle: Loyalty/CRM, essential goods, cross-category expansion
- Supply chain: Digitization, local production, invest in logistics/IT
SWOT Analysis of Con Cưng (2025)
SWOT Analysis – Con Cưng (2025)
“The future of retail is not just about the best product, but the fastest, safest, most delightful journey for every Vietnamese parent and child.”
— Anh Tiến Lưu, CEO/Founder Con Cưng
Giới thiệu về chuỗi siêu thị Mẹ và Bé Con Cưng (YouTube)
Con Cưng is the trusted mom & baby brand of choice for millions. Join us as we redefine retail, empower Vietnamese families, and lead the next wave of consumer innovation in Southeast Asia.
What’s Next / Future Roadmap (2025–2028)
- 2025: Open SuperStore/Center 2, expand in Tier 2–3 cities, enhance 1-hour delivery
- 2026: Rollout private label ecosystem (nutrition, hygiene, clothing, learning)
- 2027: 1,500+ stores, AI-powered shopping assistant, expand delivery fleet
- 2028: Target 2,000+ stores, IPO, national omni-retail platform, SEA partnerships
- Ongoing: Loyalty/CRM upgrades, digital ecosystem, social/educational initiatives for Vietnamese families
Vision: Con Cưng – for every Vietnamese child’s healthy, happy future.
Register Your Interest in This Project
“Skillset and Toolset are merely the ingredients, but Mindset is the flame. Without the right willpower, perseverance, and thirst for breakthrough, even the best tools remain dormant. Mindset determines the game.”
— Hoang Vinh, CEO MPR - Market and Product Research
Sources Aggregated for Investors:
- About: https://concung.com/gioi-thieu.html
- Funding & Financials: CBInsights
- Market Share Data: Vietdata.vn
- Team / Founder: Anh Tiến Lưu (LinkedIn)
- Achievements/Partners: Con Cưng & Đối tác
Download Con Cưng Infopack PDF
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