KiotViet – Vietnam’s Leading POS & Retail Management Platform
KiotViet – Vietnam’s Leading POS & Retail Management Platform
🚀 KiotViet Quick Facts 2025
Founded: 2013
Active Merchants: 210,000+ (2025)
Employees: 1000+
Total Funding: $45M+
Coverage: 63/63 provinces, all retail verticals, 1,000+ distributors
- No.1 POS/SaaS platform for micro, small, and medium merchants in Vietnam
- Serves 210,000+ stores – grocery, F&B, fashion, electronics, hospitality, salon, pharma...
- End-to-end solution: POS, inventory, customer, e-invoicing, payments, supply chain
- Backed by KKR, Jungle Ventures, Kasikorn Bank (KBank), Hendale Capital...
KiotViet is Vietnam’s #1 cloud POS & SaaS retail platform—powering 210,000+ merchants, from small mom & pops to modern chains. Simple, affordable, scalable—KiotViet is the digital backbone for local commerce in the fourth largest population in ASEAN.
Overview & Mission
- Company: Citigo Software JSC (KiotViet)
- Industry: SaaS, POS, RetailTech, SME Solutions
- Mission: Empower every small and medium Vietnamese retailer with technology to thrive and grow
- Vision: Be the leading digital catalyst of Vietnamese commerce by 2030, with 1 million merchants empowered
Market Pain Point
Problem: 5+ million retail/hospitality SMEs in Vietnam lack efficient, affordable, easy-to-use tools for sales, staff, inventory, marketing, digital compliance, and supply.
KiotViet’s Solution: All-in-one SaaS POS—intuitive for micro-shops, fully featured for multi-chain—with add-ons for food, fashion, hotel, salon, pharmacy, supply hub. Cloud, mobile, quick deployment, local language/support.
Competitive Advantage
- Market leader: 3x more merchants than nearest rivals, 210,000+ active clients by 2025
- Verticalization: Custom modules for 20+ industry verticals
- Ease of use: 91% onboarding success within 2 days, high retention/NPS
- Distribution: 1,000+ partners; 63 province coverage; embedded with VNPAY, MoMo, ShopeeFood...
- Data & ecosystem: Analytics, inventory supply marketplace, lending & payments, loyalty
- Backed by KKR, Jungle Ventures, KBank, top global capital
Business Model & Revenue
- B2B2C SaaS: Monthly/yearly subscription, upsell add-ons
- Marketplace: Sourcing supply for merchant (40,000+ SKUs, 1,000+ suppliers)
- Payments: Integrated e-wallet/QR/payment solutions
- Lending: Partnered SME finance (KBank, EasyCredit, etc.)
- Professional services, merchant onboarding, consulting
Merchant & User Growth (2015–2025)
KiotViet Merchant Growth (2015–2025)
Growth & Performance Highlights
| Metric | Data |
|---|---|
| Founded | 2013 |
| Active Merchants | 210,000+ (2025) |
| Annual Subscription Revenue | $25M+ (2024 est.) |
| Coverage | 63 provinces/cities, 20+ merchant verticals |
| Lending Volume | $80M+ via partners (2024) |
| Marketplace SKUs | 40,000+ |
| Mobile App Downloads | 100,000+ (App Store + Google Play) |
| Total Funding | $45M+ |
| Main Investors | KKR, Jungle, KBank, Hendale... |
Funding, Team & Investors
- Founder/Chairman: Vũ Đức Hùng (Citigo/KiotViet, SaaS and enterprise IT leader)
- CEO: Đinh Tiến Dũng (Tech/strategy background, scale-up expert)
- Team: 1000+ employees, award-winning SME SaaS team, product, support
- Main investors: KKR, Jungle Ventures, Kasikorn Bank, Hendale Capital, ThinkZone...
KiotViet leadership with merchant partners and team
Achievements & Social Impact
- Top SaaS for “Make in Vietnam” digital SME transformation, awarded by VCCI + MoIT
- Helped 210,000+ micro, SME, and rural merchants digitize and thrive
- COVID-19: Supported contactless retail, e-invoice, digital compliance
- Enable financial access (embedded lending, POS, inventory for micro-SMEs)
- Contributed to $1B+ incremental revenue and growth for local merchants (estimated)
Exit Strategy & ROI Outlook
- IPO target on HOSE/Singapore/Asia within 3–5 years
- Strategic M&A target: POS giants, PE funds, regional SaaS/fintech
- High NPS, sticky revenue, upsell (marketplace, loan, payment)
- Huge “SME digital” opportunity: 5M+ untapped market, strong CAGR
Risks & Solutions
- Risks: SaaS/fintech competition (SunPOS, Sapo, DTT, iPOS, FoxPay...), churn risk at low-income
- Solutions: Continuous UX/product update, deep verticalization, lending, digital compliance
- Cyber/data: Multilayer security & encrypted ID; best practices for SME data
SWOT Analysis of KiotViet (2025)
SWOT Analysis – KiotViet (2025)
“Empowering merchants isn’t just a slogan—KiotViet is the partner making every Vietnamese shop, store, and entrepreneur digitally ready to win.”
— Vũ Đức Hùng, Founder & Chairman KiotViet
Giới thiệu tổng quan phần mềm quản lý bán hàng KiotViet | Retail (YouTube)
KiotViet is the SaaS engine for Vietnamese commerce—scaling digital empowerment from metro to countryside for 210,000+ merchants. Join our story of resilience, innovation, and inclusion.
What’s Next / Future Roadmap (2025–2028)
- 2025: Launch AI-powered analytics, open merchant lending program, expand supply hub
- 2026: Serve 300,000+ merchants, launch integrations for ShopeeFood/TikTok Shop
- 2027: Roll out regional SaaS solutions & cross-border support, target 1M merchants (Vietnam+SEA)
- 2028: IPO/Singapore/HOSE, strategic partnership with global POS/fintech
- Ongoing: R&D, vertical platform innovation, merchant community, digital SME education
Vision: KiotViet—Powering Vietnamese merchants to new heights of digital commerce.
Register Your Interest in This Project
“Skillset and Toolset are merely the ingredients, but Mindset is the flame. Without the right willpower, perseverance, and thirst for breakthrough, even the best tools remain dormant. Mindset determines the game.”
— Hoang Vinh, CEO MPR - Market and Product Research
Sources Aggregated for Investors:
- About: https://kiotviet.vn/
- Growth, Market: StartupBlink
- Business/Funding: CBInsights
- Vertical Info: VnEconomy Funding
- Leadership/Team: KiotViet About
Download KiotViet Infopack PDF
Get the full investor info, executive summary, and all charts in printable PDF format.
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