MoMo – Vietnam’s Fintech Unicorn Super App
MoMo – Vietnam’s Fintech Unicorn Super App
🚀 MoMo Quick Facts 2025
Founded: 2007
Registered Users: 31M+
Funding Raised: $500M+
Unicorn Status: 2021
Partners: 70+ banks, 140,000+ merchants
Market Penetration: #1 e-wallet, “Top 10 Most Trusted Tech Brands”
- Largest e-wallet & financial super app in Vietnam
- Serves 31M+ registered users, covers all 63 provinces/cities
- Backed by Warburg Pincus, Mizuho Bank, Goodwater Capital, Kora, Goldman Sachs...
- Over 140,000 payment points, 50,000+ partners, 2,000 employees (2025)
MoMo is Vietnam’s pioneering fintech unicorn – delivering fast, secure financial solutions and digital services to over 31 million users. As the champion of financial inclusion and digital lifestyle nationwide, MoMo is at the heart of everyday life in Vietnam, trusted by global investors and beloved by local communities.
Overview & Mission
- Company: M_Service JSC (MoMo)
- Industry: Fintech, Payment, Super App
- Mission: Provide equal access to financial products/services for all Vietnamese through technology & financial inclusion
- Vision: Be the financial sidekick for every Vietnamese, powering everyday life & business
Market Pain Point
Problem: 70% of Vietnam’s adults are underbanked, cash is dominant, and millions lack access to modern financial services.
MoMo’s Solution: All-in-one super app for payments, banking, investment, lending, insurance, charity—accessible to everyone, everywhere. Builds digital rails connecting consumers, merchants, banks, MSMEs, and government agencies.
Competitive Advantage
- Network: #1 in e-wallet users, merchants, partners; brand trust “Top of Mind”
- Tech: AI/Big Data driven, open API ecosystem, real-time fraud protection
- Super app: 100+ services—payments, loans, e-commerce, ride-hailing, charity, savings, investment
- Financial Inclusion: Serves 9,000+ communes, 63 provinces, most rural coverage
- Investors: Raised $500M+, latest Series E $200M (2021), led by Warburg Pincus, Mizuho, Kora...
Business Model & Revenue
- Digital payments (merchant/payments commission fees)
- Financial services: micro-lending, insurance, investment, savings, bill pay
- Ads, platform revenue (promos, upsell, affiliate, partner services, in-app purchases)
- API and B2B ecosystem revenue growth
User Growth Trajectory (2017–2025)
MoMo User Growth Trajectory (2017–2025)
Growth & Performance Highlights
| Metric | Data |
|---|---|
| Founded | 2007 |
| App/Wallet Users | 31M+ (2025) |
| Annual Transaction Volume | $20B+ est. (2024F) |
| Merchants/Partners | 50,000+ partners, 140,000+ payment points |
| Employees | 2,000+ |
| Coverage | 63 provinces/cities |
| Total Funding | $500M+ (2025) |
| Unicorn Status | Reached Dec 2021 (valuation $2B+) |
Funding, Team & Investors
- Founder/CEO: Nguyễn Mạnh Tường (Co-CEO, Ex-VPBank, Tech leader)
- Founder/Chairman: Phạm Thành Đức (Visionary fintech/pioneer, ex-VNPT, Eximbank)
- Core team: 2000+ staff, top tech, product, banking, risk
- Main investors: Warburg Pincus, Goldman Sachs, Goodwater Capital, Mizuho, Kora, Tybourne...
MoMo's Founders & Leadership Team
Achievements & Social Impact
- First and most-trusted e-wallet nationwide, 31M+ users
- Top national super app (“Top 10 Most Trusted Tech Brands” Vietnam)
- Winner: FintechAsia "Best Mobile Payments", World Mastercard Awards, ESG award, 2021
- ESG focus: Charity, community, education, COVID-19/vaccine/Relief campaigns—total >$8M donated (2019–2024)
- Financial inclusion champion—serves rural/low-income, drives digital lifestyle
Exit Strategy & ROI Outlook
- IPO-ready: Target public listing in SEA/Asia/US; robust compliance & legal
- Possible strategic M&A/Funding: big tech, global payment giants, banking conglomerates
- Data/tech moat: Loyal user base, cross-selling, recurring platform revenue
- Fintech as a core: real banking/credit revenue, not just payment
Risks & Solutions
- Risks: regulatory pressure, cash economy resilience, bigtech/e-wallet competition (ZaloPay, ViettelPay...)
- Solutions: relentless innovation, new use-cases, ecosystem expansion, banking/insurance/credit integration, loyalty defense
- Cyber/security: MoMo builds AI-based fraud, 24/7 security, global best practices (PCI DSS, ISO...)
SWOT Analysis of MoMo (2025)
SWOT Analysis – MoMo (2025)
“The future of finance in Vietnam must be open, equal, and frictionless. With MoMo, we bring the power of technology—and people—into everyone’s hands.”
— Nguyễn Mạnh Tường, Co-CEO MoMo
GIỚI THIỆU MOMO NAY ĐÃ LÀ TRỢ THỦ TÀI CHÍNH VỚI AI (YouTube)
MoMo is at the core of Vietnam’s cashless economy. Join us as we power everyday life for 100 million Vietnamese—delivering digital finance, commerce, and opportunity to all.
What’s Next / Future Roadmap (2025–2028)
- 2025: Launch MoMo Personal AI Financial Sidekick, expand into micro-investing/smart insurance
- 2026: Target 40M users, deepen B2B2C services, regional SEA collaborations
- 2027: Full open-banking rollout, new tier-2/3 city marketshare, SME credit program
- 2028: IPO on main Asian/US exchange; roll out digital banking + SEA expansion
- Ongoing: Relentless innovation, education, digital finance for all, world-class cyber/ESG programs
Vision: MoMo to be Southeast Asia’s top financial super app—enabling opportunity, empowerment and equality for every user.
Register Your Interest in This Project
“Skillset and Toolset are merely the ingredients, but Mindset is the flame. Without the right willpower, perseverance, and thirst for breakthrough, even the best tools remain dormant. Mindset determines the game.”
— Hoang Vinh, CEO MPR - Market and Product Research
Sources Aggregated for Investors:
- About: http://momo.vn/ | About MoMo
- Funding & Financials: CBInsights | VietnamPlus
- Market Share, Usage: TheInvestor.vn
- Team / Founder: MoMo Careers
- Achievements / ESG: The Saigon Times
Download MoMo Infopack PDF
Get the full investor info, executive summary, and all charts in printable PDF format.
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